Lara Shackelford

Lara Shackelford is the Senior Vice President Marketing at iCapital, where they drive strategic initiatives and growth.

Professional Journey: Lara Shackelford's career began with a solid foundation, earning a Master's degree, Artificial Intelligence from Saïd Business School, University of Oxford. They have held senior roles, including Chairman and Founder at Fidere.ai, contributing significantly to business expansion.

Professional Milestones:
- Led efforts that significantly boosted brand recognition as Senior Vice President Marketing at iCapital.
- Played a key role in strategic planning and execution as Chairman and Founder at Fidere.ai.

Lara Shackelford is highly skilled in Account Based Marketing, Account Marketing, Artificial Intelligence (AI), Revenue Generation, Martech, Marketing Strategy, Management Consulting, Customer Experience, Strategy, Executive Management, Product Marketing, Business Strategy, Prompt Engineering, ChatGPT, Cybersecurity, Product Management, Industry Marketing, Public Speaking, Demand Generation, Analytics, Marketing, Business Development, Public Relations, Go-to-market Strategy, Cloud Computing, Sales Enablement, Global Marketing, Marketing Management, B2B, Digital Marketing, Social Media Marketing, Product Launch, Social Media, Brand Awareness, Market Analysis, Customer Acquisition, Corporate Communications, B2B Marketing, Strategic Communications, Lead Generation, with a focus on leadership and innovation in the industry.