Srija Siddhartha is the Programming Head, Colors Odia at Viacom18 Media Private Limited, where they drive strategic initiatives and growth.

Professional Journey: Srija's career began with a strong foundation, holding key roles such as Cluster Programming Head at BIG FM, contributing significantly to business expansion.

Professional Milestones:
- Led efforts that significantly boosted brand recognition as Cluster Programming Head at BIG FM.
- Played a key role in strategic planning and execution at Viacom18 Media Private Limited.

Srija Siddhartha is highly skilled in strategic leadership, business development, and operational excellence. Srija has consistently demonstrated expertise in driving impactful changes through their strategic insights and hands-on approach. At Viacom18 Media Private Limited, they collaborated across teams to spearhead initiatives that align with organizational goals and foster growth. With a track record of excelling in dynamic environments, Srija continues to excel in delivering innovative solutions to complex challenges. In their current role as Programming Head, Colors Odia at Viacom18 Media Private Limited, Srija focuses on achieving key business objectives, including enhancing customer experiences, optimizing operations, and driving profitability. They have played an instrumental role in cross-functional collaborations, ensuring alignment between team goals and organizational vision.

Prior to joining Viacom18 Media Private Limited, Srija contributed to success stories at organizations like BIG FM, where they held impactful roles such as Cluster Programming Head. Through their innovative thinking and problem-solving capabilities, they have consistently delivered outstanding results.