Deepanshu Shahara
Deepanshu Shahara
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Since my college days, I am learning to build products and businesses. Have been a part of multiple zero-to-one product journeys and went on to build my own company in the transportation domain. I believe products should generate exceptional customer value while generating year-after-year profitability for the company.
Fascinated by e-commerce in India in 2011, I started my career with Flipkart in their early days when they used to work out of a home in Koramangala. After a short stint there I went on to join Nivaata Systems (Routematic) as one of the first employees. At Routematic, I started my career as a presales engineer and then got into product marketing and end up becoming a product manager and built two B2B SaaS products.
In 2018, when most of us were struggling to find commute options, I identified the opportunity and went on to build my own start-up Rostr to provide a reliable daily commuting option in Bangalore. At Rostr, I built a wonderful team of 10 people and scaled the business to ₹10L MRR with 10K+ registered users and 600+ drivers on the platform.
In 2020, when Covid hit, after shutting down Rostr, I went on building an export buying house Indibuying, with my wife and helped customers across 10 countries to source products from India.
Mid 2021, I decided to be part of new-age technology start-ups again and joined BloomAI as their lead product person and built a data-insight product.
Education
B K Birla Institute of Engineering & Technology, Pilani
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
2007 - 2011
Grade: First
Graduated in Electronics & Communication Technology
Years of Experience: 13 years
Professional Experience
Awign
Product Manager, New Initiatives
Dec 2022 - Present
Leading Marketplace product with a team of Product managers, designers, and analysts. Built zero to one product, scaled to ₹1Cr MRR within 6 months. Focused on Acquisition, optimized CAC by 50% compared to the last quarter. Enabled multiple acquisition channels like Bundled offerings using Shopify. Implemented A/B testing infra, WhatsApp communications infra, Omni channel support infra. Responsible for managing Product-led PnL.
Bloom AI
VP of Products
Jul 2021 - Dec 2022
Joined BloomAI as a founding product manager to lead their BI Insight's product. Developed market landscape understanding, product, and GTM strategy execution. Rolled out two major versions of the product within 15 months, currently utilized by initial enterprise customers. Focused on Customer Research, Business Strategy, Product Lifecycle Management, and Agile Methodologies.
Rostr - Your daily commute partner
Founder
Sep 2018 - Apr 2020
Founded Rostr to reduce commute stress, scaled to ₹10L MRR with 10K+ registered users and 600+ drivers. Responsible for building product and growth strategies. Focused on Customer Research, Product Management, Ownership, Start-ups, Positioning (Marketing), and Leadership.
Routematic
Senior Product Manager
Jun 2017 - Jul 2018
Built and scaled transportation ERP mobile apps to 50K+ DAU within 12 months. Focused on Customer Research, Product Road Mapping, Software as a Service (SaaS), Product Management, and Agile Methodologies.
Fieldview
Product Manager
Apr 2015 - May 2017
Part of a team scaling mobile workforce management product to $500k SaaS revenue in the first 2 years. Responsible for building the admin web module, covering Real-time tracking, Heat Maps, Daily beat planning, Ad hoc task dispatch, E-Forms, MIS/Reports, and Performance Analytics. Focused on Customer Research, Product Management, Go-to-Market Strategy, Agile Methodologies, and Positioning (Marketing).
